The dynamic transformations in the global skincare industry are huge enough to call it a scientific revolution. Emerging out of the revolution are a new generation of skincare connoisseurs called “skintellectuals”. They are skincare savvy conscious consumers who have done in-depth research on the products available in the market, especially the nature of the ingredients that compose the products. Not just that, our skintellectuals have inquisitive eyes when it comes to their own skin and its problems.

Till a few years ago, even the smartest of us were under the sway of shallow advertisements of skincare products that would, more often than not, use buzzowrds like “anti-acne”, “anti-aging”, fancy packaging and sweet fragrances to lure us. This has changed drastically today, all thanks to our skintellectuals for whom the only priority is the science-backed ingredients used in the products and its effects on the skin. Lets just say that skintellectuals are good news for all skincare lovers. They are a boon for those brands that passionately devote themselves into making skin-loving products. However, those who follow the showbiz can say goodbye to the industry as skintellectuals are guarding the gates now.

What’s more- skintellectuals are heaven-sent in the confusing world of skincare. They make things so much easier for rookies by reviewing products and creating educational content in the form of blogs, videos and social media posts. Thanks to them, we now know the difference between BHA and AHA, and the many benefits of retinol.

Rest assured, skintellectuals are not spokespersons of any brand. They are people’s person. For the first time, it’s genuine users who are telling the world, from their experiences, which products to buy and which to avoid

We know that many of you out there (like us!) are already skintellectuals but for those who are new to this- don’t worry! You can catch up with the revolutionary world of skincare to enliven your journey of #selflove and #selfcare.