About US
Rudimentary Beauty is a passionate curation of formulas driven by boundless scientific curiosity and a desire to create new and unique products for all skincare enthusiasts! Our meticulously designed scientifically advanced formulas are guaranteed to deliver the most effective results for your skin concerns in minimal steps. We take pride in using only the highest quality clinical ingredients and bring them together at a pocket-friendly price.
Our creators promise to treat your skincare needs with a unique blend of actives-packed ingredients that deeply replenish, restore, and rejuvenate your skin. We offer an experience of pure delight. Rudimentary seeks to be a support to our customers to supplement their skincare needs with our state-of-art formulations.
BRAND INTRODUCTION
Rudimentary Beauty is a passionate curation of formulas driven by boundless scientific curiosity and a desire to create new and unique products for all skincare enthusiasts! Our meticulously designed scientifically advanced formulas are guaranteed to deliver the most effective results for your skin concerns in minimal steps. We take pride in using only the highest quality clinical ingredients and bring them together at a pocket-friendly price.
Our creators promise to treat your skincare needs with a unique blend of actives-packed ingredients that deeply replenish, restore, and rejuvenate your skin. We offer an experience of pure delight. Rudimentary seeks to be a support to our customers to supplement their skincare needs with our state-of-art formulations.
BRAND PHILOSOPHY
BRAND VALUES
- LESS IS MORE– At Rudimentary Beauty, each product is composed using versatile ingredients to address your various skin problems and its evolving needs.
- GENTLE IS BETTER- We make sure all of our products have genuinely effective ingredients that are also skin loving. Rudimentary goes the extra mile to ensure your skin feels strong and healthy. We are mindful of not disrupting your skin’s moisture barrier on our way to achieving instant results.
- UNIQUE FORMULATIONS – We are looking to cater to India’s “ skintellectuals” , customers who know their way around skincare. It is our desire to provide them with good value for money by giving them a range of new and unique formulas they crave for. Rudimentary is for people who genuinely love skincare, for those who understand the worth of premium ingredients and wouldn’t shy away from indulging in them.
Lastly, we are determined to grow our collection of products and continue to give you flawless skin with efficacy and simplicity.
Rudimentary’s product development philosophy
Rudimentary’s foundational philosophy is to make products that are skin-friendly. We have a unique and personal conception of this often used word. By skin-friendly, we mean that the components of our products are assembled primarily to nurture your skin for a long long time.
After meticulously studying the largest organ of our body which is the skin we have come to believe that our skin is an ecosystem that works just fine when you let it do its job, but in order for it to thrive, you need to give it nourishment.
To make this simple-sounding but hard to achieve task possible, we have created products that are a blend of actives and biocompatible ingredients that target your skin concerns by feeding it with hydration and moisture while keeping intact the skin’s natural rebuilding properties.
We achieve this by delivering the actives in a mild blend via a nourishing medium so that they cautiously work on different skin types, targeting their specific concerns.
Every product in our line breaths the philosophy of versatility, multi-functionality and biocompatibility.
Most importantly, Rudimentary created to serve the needs of Indian women and men because a skin of color requires a gentler approach to skincare. The superior-quality actives combat hyperpigmentation, acne and clogged pore that comes with the tropical weather without overwhelming the skin.
Which is why our products are non-greasy and light weight in nature. However, they are perfectly buildable to suit a more drier skin. Depending on the amount of product one may use, the formulas will provide the desired results.
All in all, our products are breathable.
Our journey
A letter of love from our founders
Rudimentary Beauty is special in countless ways. One of the reasons is its heartfelt origin story. For the creators, Rudimentary is more than just a business proposition; it is an integral part of their life’s journeys. Much like Rudimentary’s formulations, its creators themselves make a perfect combination of ardent love for skincare and a passion for creating products that are new and unique for our eager customers. RB is a love language of its founders, trying to express their hopes and desires for better skin in the teeny vials of change that are our products. But the journey up to this point has been somewhat of a roller coaster. The skin journey of one of our founders, Sabiha, will resonate with skincare enthusiasts everywhere.
“I’ve always had problematic skin. Throughout my young-adult life, I struggled with pigmentation, oily skin, and acne. My problems were the same as those of every brown girl in India, but at that time it made me feel hideous in my skin.
Contrary to my beliefs, the skin conditions only got worse over time. To resolve this issue, I tried numerous products over the years. Despite experimenting with different formulas and compositions of every price point, the products I bought never seemed to help me. I was stuck in a vicious cycle of first using fast-acting harsh products to treat my acne that left my skin dry and damaged and then, undoing the damage caused by using heavy-duty moisturizers and serums that were too greasy for me.
That’s when it struck me that there are no products that served my exact needs. So, I researched further on formulations to understand if it was possible to make a multipurpose and effective skincare line that addressed all my needs in minimal steps. And indeed, it was. That’s when I decided to create a brand of products that I can be proud of.
I set out to create a combination of actives on one hand and repairing ingredients on the other, to address skin concerns in the gentlest yet most effective way possible. It was also important to offer these products at the most reasonable rates possible. As a result, the concept of Rudimentary Beauty was born.
Like the name suggests, Rudimentary Beauty sticks to basic yet effective skincare principles. The beauty, to me, is in nourishing and preserving the skin’s natural glow while giving it the actives it requires to thrive.”
For our second founder, Praneeth, it was his conviction to create a never seen before product that would revolutionize the skincare market.
“I graduated from IIM Ahmedabad in 2022 and started working as a consultant for a multinational company thereafter. For as long as I can remember I wanted to become an entrepreneur. I have always been fascinated by the idea and the persona of a corporate leader. I remember being about 12 years old when I started figuring out how much knowledge one must have in various fields to be a talented businessman or run a successful company, how the job was so abstract, how you had to have technical skills and detailed knowledge in core areas such as finance, economics, human resources, and marketing, etc., while at the same time, being good at dealing with people and making intelligent decisions along the way. I desire to ensure that a business thrives and grows successfully. Hence, I seek to unify all my experiences and skillsets in envisioning a career as a leader of a reputable company.
My entrepreneurial drive led me to research the booming skincare industry. I found out that there is a gap in the industry for authentic products that reduce the burden on consumers and save their time and energy. I wanted to develop a consumer-friendly product that would be of top quality and bring it to the market for as affordable a price as possible. Many consumers dream of buying luxury products from international companies based in France or Korea or the USA. But I thought why not allow Indian consumers to experience the indulgence of luxury products that does not take away their fortune? Thus, Rudimentary Beauty was born. We are in this for the long haul. We want our brand name to become a standard product for all the young and mature lovers of skincare.”
At its heart, this skincare line has a lot of good intentions. Our founders saw an opportunity to create a line that is unique in this noisy and crowded space of skincare. It is about giving everyone who wants good skin access to the best-in-class products. The process of building this brand has made the founders get closer to their authentic selves. To create something that they truly believe in and use in their own daily lives. It is a labor of love without all the wishy-washy nature of today’s business. A love felt for everyone who adored their skin.