The Signs of a Good Skincare Brand
Prioritizing their customers
Watch out for brands that have a ‘customers first’ mindset. Their attitude to serve should be the driving force for the company. For these brands, every business and strategic decision is made from the point of view of the buyer’s best interest.
At the end of the day, the core of a beauty business is to provide a product that adds value to customers’ lives. This is achieved by identifying the needs, challenges and pain of the customers and catering to them in the best way possible.
Originality and Authenticity
Good brands exude an aura of originality and authenticity. Originality in brands can be gauged by questioning whether they bring something new and different to the market. Authenticity is represented by a brand’s conviction towards its root principles. The two qualities are evident when a brand stands for something more than just making money.
Effective skincare brands add value by being result oriented without too many shenanigans. If the point of focus of a company is branding, marketing, expensive packaging and luxurious scents, it’s a tell-tell sign of a slightly dodgy company. A good skincare brand has a ‘formula first’ philosophy.
Honesty And Transparency
It is hard for average brands to be transparent and consistent throughout. They will not want to give out too much information to their customers if they are cutting corners. Watch out for brands that try to share as many details as possible about their product and business intentions on their website. Such brands know what they are doing; they have neatly laid out formulations and values that are reflected in every product.
Such brands usually have a loyal customer base. It’s a cherry on the cake if brands go the extra mile to provide full information about their ingredients along with their percentages. Remember, the devil is in the details!
No Signs of Greed
More often than not, companies are greedy. They have ridiculously high prices for very small amounts. The ingredients are tailored to save money instead of being made to make your skin better.
Good brands are always reasonably priced, and they keep those prices consistent over time. The quality, the uniqueness and efficacy of the product must be in proportion to the price. You are the best judge of that.
These things won’t be apparent to you when you only look at advertisements or social media reviews. Good research of the formulas, the brand website and some genuine reviews will help you figure this out. It’s going to take some time but it’s worth it. Consider this the first step in your skincare journey.