Have you heard about the whimsical mathematical problem called Hilbert’s paradox of the Grand Hotel?

Let us walk you through it. In Hilbert’s grand hotel, there are infinite rooms. Each time a new guest arrives, every guest moves to the next room. So the guest in room no. 1 goes to room no. 2 and so on to make space for the new guest. Naturally, the constant shifting makes managing the hotel a tedious task.

But why are we talking about this complex riddle? It’s because the arena of skincare today is like Hilbert’s grand hotel. Your bathroom shelves are like the rooms in this hotel- A new skincare product is always welcome here. And you the manager is stuck in a never-ending vicious cycle of accommodating all of them.

Your welcoming attitude turns into fury as you deal with the mess created by the guests.

But what created this chaos in the first place? One of the many agonies of modern existence is the access to a plethora of choices. The representative of this world of options is the glamorous social media whose bread and butter is to bombard us with information about new products multiple times a day. Under its convincing influence, we purchase products with the hope of turning around our lives for the better.

After the purchase there are moments of radical uncertainty as to what lead to buying the product. Was it the right choice? Was it worth the price?  Which review should I have listened to? What else could I have bought instead of this? How does this product serve my purpose?

And so, just like the loop of infinity, we get stuck in infinite worries.

What’s more, our experience of using these carefully selected products are usually quite dissatisfactory. So who is to blame? You, for making the wrong choice or the brand that couldn’t deliver? The truth is, more often than not, skincare companies are greedy. They keep ridiculously high prices for very small amounts, banking on appealing advertisements and beautiful packaging. The ingredients are tailored to save them money instead of being selected to make your skin better. Most brands are not transparent about their ingredient list and they often cheat users by lying about using high quality ingredients.

So, how do you save yourselves in this enticing grand hotel of infinite rooms?

How can you choose a faithful space that will be our skincare abode?

In short, what products should you choose?

A simple answer would be, Do your research! As easy as it may sound, one may not know where to start. So, here are some points that will guide you through it.

• Ingredients First! — Look into the full ingredients list before you invest in any product just like you assess every feature of a phone before purchasing it. Look up the effects of the ingredients and if possible, the combined effects of ingredients too.
• Prioritize Your Skin Needs– When we look at ads, it makes us believe that there is a need for the thing in our lives. Same goes for skin benefits. This way you neglect the uniqueness of your skin and what it needs. You have to make sure that most ingredients in the product are serving some kind of purpose to propel your skincare journey.
• Weigh the pros and cons– Selecting the right product for you might take some time. To simply a decision making process, it is advised to think about the best and worst outcomes of making a decision. Similarly, analyse the pros and cons of purchasing a product.
• Navigate the Brand Website– Look into the brands. Have a look at their website. Most good brands have a certain feel about them. One can usually sense whether a brand genuinely cares for the customers.
• Say No To High Prices-Outrageous prices are usually not a good idea. There is no formula worth burning a hole through your pockets.

So, what we are suggesting to budding skincare lovers is not to get enamoured by the buzz that many brands make. You have to shift your gaze towards the boring stuff and trust YOUR judgement. Essentially, you have to master the skill of making informed and conscious choices when it comes to skincare. Sure it’s a skill that requires honing over time but once you’re there, your skincare journey will become a bed of roses.